Dec 10, 2009

Exchange Offers

I am told, Exchange Offers are an integral part of modern marketing strategies. Give your old gas stove and take a new one. Get a replacement for your old television with a brand new model. Washing Machine, Pressure Cooker, Mixie, Computers, Printers... you name it, they have an attractive exchange offer.

Inherent assumption in all these exchange offers is that the new one is better than the old one. Time and again, we have been proved that this assumption is rather spooky. By the time, we understand the newer model and get it work the way we want, it becomes old enough to be eligible for another exchange offer! Of course, there will be small prints and *s, with 'conditions apply' or 'limited period offer' or 'till stock last' or 'pay just additional Rs.10000' or something like that!

But, I am rather interested in some exciting exchange offers in life. First, a joke.
Friend1: I got a brand new Ford IKON car for my wife!
Friend2: Wow!!! That's an unbelievable exchange offer!!!
Is it possible to exchange such 'unrelated' items like cars and wives? Will there be an offer to exchange the old clothes with, say, fresh vegetables? Or, for that matter, old rotten vegetables with fresh clothes?


Or, more philosophically, can we exchange today with some wonderful day we had some years ago with a special person? In other words, can we exchange some current nightmares with sweet dreams - of past or future? But, it seems one intelligent person called Tallulah Bankhead once said, "If I had to live my life again, I'd make the same mistakes, only sooner." For people like him, such exchange offers of a new life does not really mean much.

Some of you may be thinking, I have gone crazy. Whoever will think of exchanging cars and wives! Is it? The entire world leadership is meeting in Copenhagen next week to talk about such an exchange offer only, don't you think?

US and Europe can exchange the smoke spewing from their industries with a few billions of dollars. India and China can exchange our development goals with some promise to cut down pollution. If poverty and pollution can be traded and exchanged, anything can be.

If carbon trading is possible, why not cars and wives? Says me.

No comments: