Nov 7, 2009

Age of Superfluity

We are living in an age of superfluity. Everything is available in plenty. What with pests like Television, the world dumps a whole lot of thing in my mind - through my ears and eyes and what not. Fellows in the mass communication business are highly irresponsible. Without thinking twice they say, show, yell all sorts of things. Everything is in excess. Products, services, advertisements, songs, films, insurance policies, shares... everything is in excess. Why, even holiday resorts to get away from all these nuisance are also too many.
They will scatter all these information in front of your eyes all over. And, it is then your job to crawl beneath the mountain and search the needle that you are looking for in their haystack. It is easy to look for water in Thar desert than to look for your drop of nectar in an ocean of rubbish, isn't it?

Take the comperes for example. Okay, TV comperes are atrocious, everyone knows about it. But, even RJs are also becoming intrusive and want to stamp their identity in your mind. In my view, they should think twice before talking. They are supposed to enhance the experience of the listeners by being in the background; but, they intrude, come between me and my song; say all kinds of rubbish and finally, manage to spoil - for ever - the nice experience I can have with that song. How awful.

Don't they train them on these issues before giving the tremendous responsibility of talking to a thousand people in one shot? Take classes or something - just to say that words are the most precious thing and don't spill them hither and thither. If you ask, or if I were the MD of such radio channels, I will give a limited quota of words to all these RJs. You can say only so much in one month, you better plan properly and say only what is required.

There was a nice RJ called 'Biju' in WorldSpace Tamil. Be it modern film songs or 'gems of 1950' or 'carnatic songs' or 'devotional music', she was really good. She enhanced my listening experience and made it a pleasant time. Of course, she has gone missing now.
And, some dominating lady, giving all sorts of Gyan is spoiling even my favourite music programmes. Can someone ration her words, please?

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